Hospitality
Sarai
Book direct, walk straight in
- Sector
- Hospitality
- Location
- Ras Al Khaimah, UAE
- Year
- 2025
- Kickoff to production
- 17 weeks
Direct booking, digital keys and loyalty for a six-property resort group paying a fifth of its room revenue in commission.
Four in five bookings arrived through travel agents, and the group's own site could not show live availability. Check-in queued in the lobby every afternoon, and the loyalty scheme was a card in a drawer.
- 01
A site that can actually sell
Live rates, availability and packages across all six properties, with the best available price guaranteed on the group's own channel.
- 02
Arrival without a desk
Identity, payment and preferences are settled before arrival, so a returning guest goes from car to room with a key on their phone.
- 03
Loyalty worth carrying
Points, upgrades and late checkout live in the app and apply themselves, which is the only version of loyalty anyone uses.
Direct bookings grew from a minority to a primary share of room nights across four quarters, and commission saved paid for the platform.
What changed
- Over portal dependency
- Direct bookings
- At six properties
- Digital keys
- On the owned channel
- Loyalty
Stack
- Next.js
- Postgres
- Stripe
- Braze
- PMS integration
Disciplines applied
- Web & digital infrastructure
- Brand & growth strategy
- Automation & operations
