Toolkit

The six, opened

Six tools, each a separate discipline with its own tempo and its own colour. Here they are, opened one at a time.

Product Management

Deciding what will not be built, not what will.

A roadmap is not a wish list. Most of the job is turning down good ideas and being able to say why.

Thousands of orders a second, zero tolerance.

Matching engine, wallet infrastructure, liquidity. There is no such category here as “works most of the time”.

Building something usable inside the regulation.

Compliance requirements do not have to kill the product. Usually what is bad is not the regulation but the lazy answer given to it.

Not the demo — the thing that survives production.

An impressive demo takes a week. Working out what happens when the model is confidently wrong is the actual job.

A strategy that produces no decision is not a strategy.

The output is not a deck. It is who does what by when, and what was given up to make that possible.

The sentence people use when they describe your product.

Brand is not a logo. It is the one line a customer uses to explain you to a friend. If you do not write it, someone else will.

Closing

Either works. In my experience the second one goes faster.

or go straight to mail@berketok.com

I usually reply the same day.