E-commerce
Nawa
A beauty marketplace that ranks for everything
- Sector
- E-commerce
- Location
- Riyadh, KSA
- Year
- 2024
- Kickoff to production
- 18 weeks
A bilingual marketplace replatform plus 40,000 programmatic pages that turned search into Nawa's cheapest channel.
Nawa was paying for every visit. Their storefront took nine seconds to load on mobile, Arabic pages were not indexed at all, and category pages competed with each other for the same terms.
- 01
Rebuilt for speed first
A new storefront that renders in under a second on a mid-range Android phone in Riyadh, not on a developer's laptop.
- 02
Arabic as a first-class citizen
Proper RTL, Arabic-first URLs and hreflang across both languages, so Saudi search finally sees the whole catalogue.
- 03
40,000 pages worth reading
Programmatic ingredient, concern and brand pages generated from structured product data, each with genuinely useful content and quality gates that keep them indexed.
Organic overtook paid within months and became the largest source of new customers. Blended acquisition cost fell enough that paid became a supplement, not the whole channel.
What changed
- Mobile storefront
- Fast
- Catalogue SEO
- Programmatic
- Acquisition mix
- Organic-led
Stack
- Next.js
- Shopify
- Algolia
- BigQuery
- Cloudflare
Disciplines applied
- Web & digital infrastructure
- SEO & AI search
- Data & analytics
