Legal
Corvin & Reed
A law firm that looks like its client list
- Sector
- Legal
- Location
- DIFC, Dubai
- Year
- 2024
- Kickoff to production
- 10 weeks
Identity, collateral and site for a corporate firm that kept losing pitches to smaller practices with better presentation.
Corvin & Reed advised on regional transactions from behind a template website and a logo that had been redrawn three times by three suppliers. Prospects researching them found nothing, and pitch documents looked assembled rather than designed.
- 01
Position on the work
We led with the mandates the firm actually wins (cross-border structuring and regulatory defence) instead of listing every practice area a firm could theoretically have.
- 02
One system, print to pitch
A single typographic identity applied across stationery, signage, engagement letters and pitch documents, so every touchpoint reads as the same firm.
- 03
Depth that ranks
Substantive practice pages and partner commentary written for the questions clients actually search, structured so search engines can read the expertise.
The firm now arrives at a pitch already credible, and inbound arrives pre-qualified from search rather than only through referral.
What changed
- Brand to launch
- 10 weeks
- Qualified inbound
- Search-led
- Positioning
- Mandate-first
Stack
- Next.js
- Sanity
- Vercel
- Figma
- Schema.org
Disciplines applied
- Brand & growth strategy
- Web & digital infrastructure
- SEO & AI search
