- Discipline
- Digital strategy
- Sector
- Hospitality
- Location
- Dubai, UAE
- Platform
- iOS and Android
Overview
A pick-up and loyalty app for a coffee house serving single-origin Yemeni coffee: order before you arrive, collect beans per visit, and know which farm this week's espresso came from.
What we designed
- 01
A short menu, properly told
Each drink names its origin and preparation, so the menu teaches as much as it sells.
- 02
Order, then walk in
Live order status ends at the counter with the barista's name, which keeps the room personal even when the order was not.
- 03
Loyalty in beans
A stamp card made of the brand mark, scannable at the counter and stored in the wallet.
Identity
A coffee bean drawn from one ellipse and one seam, named after the Yemeni terraces the beans come from. Warm, round, made to sit on a cup sleeve.
Read the brand guidelinesFrauncesSemibold 560 · Regular 400
PrimaryTerracotta#B5522B
GroundEspresso#2A1810
TintLatte#EBD9C3
PaperCream#F7F0E6
In use
Scope
- Strategy
- Mobile product design
- Identity
- Art direction
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